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Hello, everyone, Derek Johnson with tatango.com. Hope everyone is staying safe and healthy. Want to give a quick update in regards to a new carrier compliance rule that some carriers are enforcing, so its worth it, you know, if you are running a point of sale opt-in or a web form opt-in, to update your forms, the way you collect mobile phone numbers, to comply with this new carrier standard. So, let me walk you through what is, you know, what used to be okay, and then now what is being enforced. So, first off, on the left here, we have a regular kind of form. Now, a lot of forms will collect an email address and then collect a phone number. Now, the issue comes when you require the consumer to type in their phone number, and by typing in the phone number, youre also requiring them to opt in to receive text messages from you or your brand. So, in this example right here, join our loyalty program, email and phone number are both required. This no longer will pass some carrier tests,
