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Derek Johnson from tatango.com discusses a new compliance rule being enforced by some carriers that affects how businesses collect mobile phone numbers through point-of-sale and web form opt-ins. He emphasizes the importance of updating these forms to meet the new standards. Previously, it was acceptable to require consumers to enter their phone numbers along with an email address for opt-in purposes. However, the new enforcement specifies that requiring phone numbers to opt-in for text messages may not pass carrier tests. An example is given showing a loyalty program form that previously required both email and phone number but now fails to comply with guidelines.
