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In this video, Jordan Steen, also known as Serial Entrepreneur, explains how to create a proposal for potential clients, detailing the necessary components and steps required to effectively present services and costs. Viewers will learn how to structure their proposals to increase the likelihood of winning business deals. Steen emphasizes the importance of subscribing to his channel for more insights on starting a marketing agency, building a personal brand, and launching an online business, along with access to free training, content, templates, and proposals. The tutorial proceeds with a practical demonstration of preparing a proposal.