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In this video tutorial, Ben Amos from Engage Video Marketing discusses the challenges of ensuring that video messages for sales, customer service, or internal communications are opened and viewed, emphasizing that achieving a high open rate can be difficult, particularly through email. He introduces the concept of using personalized or one-to-one asynchronous video as a solution, which can lead to a 98% open rate. Ben encourages viewers to subscribe for weekly tips on effective video marketing strategies that help engage their target audience. The importance of cutting through the clutter of crowded email inboxes is highlighted as essential for delivering important messages.
