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In this tutorial, Ben Amos from Engage Video Marketing discusses the challenge of ensuring that video messages for sales prospecting and customer service are opened and viewed. He emphasizes that achieving a 98% open rate is possible, but not through traditional email methods. He encourages viewers to subscribe for ongoing tips and strategies on effective video marketing. Recognizing the cluttered nature of email inboxes, Amos highlights the importance of personalized video or one-to-one asynchronous communication as a way to stand out and engage the audience effectively.
