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In this video, Efrain from Gold Level Media discusses a marketing campaign focused on direct mail for Gold Level Print. He highlights the return on investment (ROI) and provides insights into the campaign's costs. Efrain mentions that owning a marketing company allows them to save on printing and labor expenses, though he will include these costs for a transparent total. They recently invested approximately $50,000 in a printer capable of producing flyers and business cards, alongside another piece of equipment costing around $4,000. This investment is essential for generating revenue to recoup the equipment costs. Efrain aims to share detailed information on the campaign's expenses and expected returns.