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In the tutorial, Ben Amos from Engage Video Marketing discusses the challenge of ensuring video messages for sales prospecting, customer service, and internal communications are opened and engaged with. He highlights that achieving a 98% open rate for video delivery can be done, but not through traditional email. Amos emphasizes the importance of personalized video, or one-to-one asynchronous communication, as a strategy to break through cluttered inboxes. He encourages viewers to subscribe for more insights on effective video marketing strategies to better engage their audience and drive action.