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The speaker addresses the misconception that email is no longer effective, emphasizing that email marketing remains the top method of communication with customers across various industries. They note that many people dislike email because it is often poorly executed. Common mistakes include using uninformative or overly long subject lines, lacking a strong opening sentence, and writing excessively long bodies filled with multiple paragraphs. Instead of abandoning email, the speaker advocates for improving email strategies to enhance communication and effectiveness.