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In this tutorial, Anita from Texas Lee discusses the use of a two-way SMS platform for businesses, which enables both outbound and inbound text messaging. This functionality promotes direct customer engagement and encourages real-time dialogue. Key applications include automated SMS appointment reminders, which can reduce no-show rates by 38% for appointment-based businesses. Clients can easily confirm, cancel, or reschedule appointments via text. Additionally, two-way SMS can streamline customer service requests, reducing the volume of calls and improving efficiency. Overall, the tutorial emphasizes the benefits of integrating two-way SMS for better customer interaction and operational efficiency.