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In this video, Jordan Steen, also known as Serial Entrepreneur, guides viewers on how to create a proposal for potential clients. The tutorial outlines the necessary components to include in a proposal, such as detailing services and associated costs, to effectively land a deal. Jordan emphasizes the importance of this process for anyone interested in starting a marketing agency, building a personal brand, or launching an online business. Viewers are encouraged to subscribe for future content, including free training, templates, and resources related to these topics. The video promises step-by-step instructions for crafting an effective proposal.