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In this video, Jordan Steen, also known as the Serial Entrepreneur, explains how to create a proposal for potential clients that outlines services and costs. He emphasizes the importance of including specific elements in the proposal to secure the deal. The tutorial is designed for individuals interested in starting a marketing agency, building a personal brand, or starting an online business. Viewers are encouraged to subscribe and enable notifications to receive updates on future content including free training, templates, and proposals. The video promises a step-by-step guide, and Steen indicates that he will share his screen for a detailed demonstration.