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In this video, Efrain from Gold Level Media discusses an upcoming marketing campaign focused on direct mail. He emphasizes the importance of calculating the return on investment (ROI) for the campaign. Although the company benefits from free printing and labor due to owning a marketing firm, he plans to include these costs in the total to provide an accurate figure. Efrain mentions the recent purchase of several printers, including one that cost approximately $50,000, which will produce flyers and business cards. He also notes an additional piece of equipment costing around $4,000, along with other necessary tools for the campaign.