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Morris Turek, a trademark attorney, explains that trademark owners can permit others to use their trademarks through a trademark license, which is an agreement for specific products or services. While it's not mandatory for this license to be in writing to be enforceable, Turek advises that having a written and signed document is highly recommended. Each trademark license can differ and may be negotiated freely, but certain provisions are required for validity. Essential elements include the names of the parties involved, a clear description of the trademark, and the types of products or services associated with it.