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Morris Turek, a trademark attorney, addresses the question of transferring trademark ownership. He confirms that a trademark assignment is indeed possible, involving the transfer of ownership from one entity to another. For the assignment to be valid, it must include the associated goodwill, which reflects public recognition of the trademark. Without this, the transfer may be classified as an "assignment in gross," risking the permanent loss of trademark rights. While written documentation isn’t legally required, having a signed document is highly recommended to prevent future ownership disputes.