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Morris Turek, a trademark attorney, discusses the transfer of trademark ownership, known as a trademark assignment. He confirms that trademarks can be transferred, but emphasizes that the assignment must include the associated goodwill to be valid; otherwise, the transfer may be considered an "assignment in gross," leading to potential loss of rights. While a trademark assignment does not legally require a written document, Turek strongly recommends creating a written and signed agreement to avoid future ownership disputes.