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Morris Turek, a trademark attorney, discusses the process of transferring trademark ownership, known as a trademark assignment. He confirms that it is possible to transfer a trademark to another person or entity. For a trademark assignment to be valid and enforceable, it must include the goodwill associated with the trademark, which refers to its public recognition. Without this, the transfer may be deemed an assignment in gross, leading to a loss of all trademark rights. While a trademark assignment does not legally require a written document, it is advisable to have a written and signed agreement to prevent future ownership disputes.