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Flannery Winchester, Communications Coordinator for Citizens Climate Lobby, discusses sending press releases to local media in this media tip of the month. The goal is to spark interest from media outlets to cover stories about your CCL chapter. While some outlets may publish press releases directly, it's common for them to assign a reporter to develop a fuller story. The best timing for sending a press release is when there is newsworthy content, such as volunteering for the upcoming Congressional Education Day. A template to assist in drafting a press release for this event is available on CCL community, which includes highlighted sections for guidance.
