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In this tutorial, Emily Probst from Modern Machine Shop explains how to write and submit an effective press release. She outlines basic steps starting with identifying the subject, which could involve new products, technologies, events, or business changes. A press release serves as a communication tool to inform others about significant developments in the manufacturing industry, potentially leading to larger stories. Emily emphasizes the importance of being concise, as she receives numerous press releases weekly and requires time to process them. Following these steps can enhance the impact and visibility of your business announcements.