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In this tutorial, Trevor Bragdon from Seven Figure Fundraising presents the "five sentence thank you letter" as an effective fundraising tactic. He emphasizes that great thank you letters should accomplish two main objectives: expressing gratitude for the donor's gift and reminding them of the reason for their contribution. He notes that many thank you letters can feel impersonal or corporate, which can diminish their impact. To combat this, Bragdon introduces a helpful template that follows a storytelling framework called "look back, look down, look forward." The first sentence should express thanks directly to the donor, ensuring a warm and personal tone from the start.
