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In the video, Trevor Bragdon from Seven Figure Fundraising presents the five-sentence thank you letter as an effective fundraising tactic. He emphasizes that great thank you letters should achieve two main objectives: express gratitude for the donor's gift and remind them of the reason for their contribution. Many thank you letters lack personalization and come off as corporate. To address this, he introduces a template used in their fundraising workshops, which follows a storytelling and pitch framework called "look back, look down, look forward." The first sentence should immediately thank the donor for their gift to set a positive tone.
