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In this video tutorial, viewers learn how to write an effective donation letter to inform and encourage potential donors. It outlines key components to include in a donation letter, such as: 1) a header featuring the non-profit’s name and logo; 2) contact information including physical address, phone number, and optionally, email and website; 3) a personal salutation addressing the donor by their preferred name. The video emphasizes that while donation letters may vary by non-profit and fundraising campaign, these core elements should be consistently included. Additionally, examples, best practices, and a template are provided to facilitate letter writing. A link for the template is available in the description.