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Trevor Bragdon from Seven Figure Fundraising presents a five-minute tactic for effective fundraising: the five-sentence thank you letter. He emphasizes that great thank you letters should achieve two goals: express gratitude for the donor's gift and remind them of their reasons for giving. However, many thank you letters lack personalization and can come off as corporate or distant. To combat this, Bragdon introduces a template utilized in their fundraising workshop that incorporates a storytelling framework called "look back, look down, look forward." The first sentence should start with thanking the donor to ensure appreciation is communicated upfront.