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In this video tutorial, Trevor Bragdon from Seven Figure Fundraising discusses the "five sentence thank you letter" as an effective fundraising tactic. He emphasizes that great thank you letters need to accomplish two main goals: express gratitude for the donor's gift and remind the donor of their reason for giving. Bragdon points out that many thank you letters tend to be impersonal or overly corporate. To create a more personal and warm message, he introduces a structure called "look back, look down, look forward." He advises starting the letter with a clear expression of thanks in the first sentence to immediately engage the donor.