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Anita from Texas Lee discusses two-way SMS platforms, enabling outbound and inbound text messaging for real-time customer dialogue. She highlights key applications for businesses, including:1. **Appointment Reminders**: SMS reminders can reduce no-shows by 38%. Automated reminders can be sent to clients a few days prior, allowing them to confirm, cancel, or reschedule by responding to the message. 2. **Customer Service Requests**: Managing inquiries through text reduces the inefficiencies associated with phone and email communication. By implementing two-way SMS, businesses can streamline customer service and reduce call volume, leading to improved efficiency.Overall, two-way SMS fosters better customer engagement and operational efficiency.