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from desk drawers filled with liquor bottles to daily sexual harassment a madison avenue office of the 1960s was an hr reps living nightmare still the era known as the golden age of advertising produced some of the most revolutionary and remembered ads of all time today on nutty history were looking at what its like to work in advertising in its heyday the 1960s but before we get to the fine print be sure to subscribe to our channel for more historical madness [Music] why do admin of the 60s get all the attention the era was known as the golden age of advertising due to a shift from the formulaic and straightforward adverts of the 1950s to fresh thinking campaigns utilizing shock and awe humor and irony this changing trend in advertising represented the youth counterculture of the time that rejected the materialism and consumerism of their parents generation they didnt call it a baby boom for nothing the sheer volume of young people alone couldnt be ignored especially from a mark