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In this video tutorial, Marcus explains how to send SMS campaigns using Sendinblue. He encourages viewers to ask questions in the comments. The process begins by clicking "add more apps" to enable SMS campaigns. Users can then create their first SMS campaign by entering a campaign name, SMS sender, and message. He provides an example using "August Summer Sale" for the SMS message. Additionally, he notes that the SMS sender can be customized with up to 11 characters or a 15-digit numeric recipient. However, in some countries, recipients may see the sender as a numeric shortcode instead of a customized name.