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In this video tutorial, Marcus guides viewers on how to send SMS campaigns using Sendinblue. He encourages viewers to ask questions in the comments and begins by demonstrating how to enable SMS campaigns. Marcus instructs to click "add more apps" and then "SMS campaigns" to create the first campaign. He explains that users need to enter the campaign name, SMS sender, and SMS message. As an example, he suggests naming the campaign "August Summer Sale." He notes that the SMS sender can be customized with up to 11 characters or a 15-digit numeric recipient, but in some regions, users might see a numeric shortcode instead of a custom sender.