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The video tutorial provides an overview of the strategic planning process in business, emphasizing that students should understand its main features and benefits. It highlights that strategic planning is long-term and focuses on the business as a whole, rather than individual units or functional areas. The process aims to answer key questions about business strategy, such as where the business wants to go, how it plans to get there, and how it measures progress once the strategy is in motion. Additionally, it notes that there is a significant industry of consultants and models dedicated to assisting businesses with strategic planning.