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In this tutorial, the concept of strategic alliances in business is explored. A strategic alliance is defined as a voluntary arrangement between firms for sharing knowledge, resources, and capabilities to develop processes, products, or services. The increasing prevalence of such alliances in the business world is noted, with the aim to enhance strengths or mitigate weaknesses. The video aims to answer key questions surrounding strategic alliances: their definition, reasons for formation, major types, and notable real-world examples. The discussion highlights the significance of strategic alliances in implementing corporate strategy, which has seen substantial growth over the past few decades.