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In this tutorial, the concept of strategic alliances is introduced, emphasizing their rising importance in today's business landscape. Strategic alliances are defined as voluntary arrangements between firms that facilitate the sharing of knowledge, resources, and capabilities aimed at developing processes, products, or services. The video will explore what strategic alliances are, the reasons firms choose to form them, and the major types of alliances. Additionally, it will highlight notable examples from the real business world, demonstrating how companies leverage these partnerships to enhance strengths or address weaknesses. The prevalence of such alliances has significantly increased in recent decades.
