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In this video tutorial, "Business School 101," the host introduces the concept of strategic alliances, emphasizing their significance in today’s business environment. Examples include the presence of Starbucks in Target stores and BMW advertisements in Louis Vuitton outlets. Strategic alliances are defined as voluntary arrangements between firms that involve sharing knowledge, resources, and capabilities to develop processes, products, or services. The discussion highlights the increasing trend of firms forming these alliances to enhance strengths or address weaknesses. The video aims to explore the definition, reasons for forming strategic alliances, major types, and notable real-world examples.