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In this video tutorial on business strategy, the concept of strategic alliances is introduced. These alliances are defined as voluntary arrangements between firms that involve sharing knowledge, resources, and capabilities to develop processes, products, or services. The tutorial notes the increase in firms forming such alliances to enhance strengths or address weaknesses. Key topics covered include the definition of strategic alliances, reasons for their formation, major types, and notable real-world examples. Attention is drawn to the significant rise in the use of strategic alliances in recent decades as a key strategy for corporate growth and collaboration.
