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In this Business School 101 tutorial, the concept of strategic alliances is introduced. Strategic alliances are voluntary partnerships between firms that involve sharing knowledge, resources, and capabilities to develop processes, products, or services. The video explores the reasons firms choose to form these alliances, highlighting the growing trend of collaboration in the business world to enhance strengths or offset weaknesses. It also discusses the major types of strategic alliances and provides real-world examples, underscoring their increasing importance in implementing corporate strategies over recent decades.