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In the video, Brian Preston discusses the concept of Employee Stock Purchase Plans (ESPP). He explains that an ESPP allows employees of a public company to purchase company stock, often at a discounted price (e.g., 15% off). He emphasizes the advantages of participating in an ESPP, indicating it can be a beneficial way to accumulate company stock. Preston addresses the question of whether participants should hold onto the stock indefinitely or diversify into other investments. He encourages viewers to consider both the benefits of holding the stock and the importance of evaluating their overall investment strategy.