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Efrain from Gold Level Media discusses a marketing campaign to demonstrate the return on investment (ROI). He shares that they are utilizing direct mail for Gold Level Print and have invested in equipment necessary for printing business cards, flyers, and more. The total cost for their equipment, including a $50,000 printer and an additional $4,000 piece, is accounted for in the marketing budget, even though costs may be lower for them due to their ownership of a marketing company. Efrain aims to provide an accurate cost analysis to give a clearer picture of the campaign's financial implications.