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In this video, Jordan Steen, known as Serial Entrepreneur, outlines how to create a proposal for potential clients. He emphasizes the importance of including service details and costs in the proposal to secure a deal. The video provides a step-by-step guide on proposal composition, aiming to help viewers effectively communicate their offerings. Additionally, Steen invites viewers interested in starting a marketing agency or online business to subscribe for future content, including free trainings and templates. The tutorial promises practical advice on proposal writing, ensuring viewers can confidently approach potential clients.