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In this video tutorial, Chris Bayliss, president and CEO of the Sponsorship Collective, explains the importance of a sponsorship letter for reaching out to potential sponsors before submitting a proposal. He outlines two primary types of sponsorship letters: the first is a cover letter accompanying a sponsorship proposal, while the second is a targeted letter used when initial contact with a prospect is challenging. The video emphasizes strategies for effectively crafting sponsorship letters to enhance communication with potential sponsors. Viewers are encouraged to subscribe for more insights on sponsorship opportunities.