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In today's video, Chris Bale from the Sponsorship Collective discusses how to create a sponsorship agreement and outlines five essential components to include in every sponsorship contract. He emphasizes the importance of consulting with a lawyer before finalizing any sponsorship agreement, highlighting that legal advice is crucial for creating legally binding contracts. Chris also reiterates that sponsorship is a marketing discipline, and understanding the legal aspects is critical when engaging with new sponsors. He encourages viewers to subscribe for updates on future content related to sponsorship.