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In today’s video, Chris Bale from the Sponsorship Collective discusses how to create a sponsorship agreement, emphasizing five essential elements to include in every contract. Before diving into the details, he stresses the importance of consulting with a lawyer when drafting any legally binding agreement, particularly for sponsorship contracts. This ensures that all legal aspects are properly addressed. Throughout the discussion, he highlights the necessity of treating sponsorship as a marketing discipline when engaging new sponsors. Viewers are encouraged to subscribe and enable notifications for updates on new content.