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In today’s video, Chris Bale from the Sponsorship Collective discusses how to create a sponsorship agreement and outlines five essential elements to include in every sponsorship contract. He emphasizes the importance of consulting a lawyer before drafting any agreement, particularly for sponsorship contracts, which are legally binding. Chris reiterates that legal guidance is crucial in these matters. He mentions that sponsorship is fundamentally a marketing discipline and notes the significance of properly engaging with new sponsors. Viewers are encouraged to subscribe and turn on notifications for updates on future videos.