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In this video tutorial, Dory Sook discusses the frequency of sending emails, responding to a common question from viewers like Paul in Connecticut. He emphasizes the importance of sending meaningful emails to avoid causing unsubscribes. Sook suggests that there is nothing wrong with sending a few emails each month if they provide value, such as a newsletter, monthly promotions, event invitations, tips, or product videos. He advises that one valuable email per week is acceptable, but cautions against sending frequent promotional emails that lack substance, as this can lead to disengagement from recipients.
