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In this video, Jordan Steen, also known as Serial Entrepreneur, guides viewers on how to create a proposal for potential clients. He emphasizes the importance of clearly outlining services and costs to secure the deal. The tutorial will cover step-by-step instructions on what to include in the proposal and effective strategies to land clients. Steen encourages viewers to subscribe and enable notifications for future content related to starting a marketing agency and building a personal brand, promising free training, templates, and resources. The video will also feature a live demonstration on creating a proposal.