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In this video, Jordan Steen, also known as the Serial Entrepreneur, provides a step-by-step guide on creating a proposal for potential clients. He emphasizes the importance of outlining services and costs to help secure business deals. The tutorial is aimed at individuals interested in starting a marketing agency, building a personal brand, or launching an online business. Viewers are encouraged to subscribe for future videos and free resources, including trainings, content, and templates. The video promises practical insights into preparing effective proposals to increase chances of landing clients.