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In this video tutorial, Efrain from Gold Level Media discusses creating a marketing campaign and calculating its return on investment (ROI). He mentions the costs associated with direct mail marketing for their company, Gold Level Print. Efrain explains that they recently invested in new equipment, including a $50,000 printer for producing flyers and business cards, as well as a $4,000 machine for cutting materials. Although they own a marketing company, he includes the costs of printing and labor in the total expenses to provide a clear and exact figure. The insights aim to guide viewers in understanding the financial aspects of running a marketing campaign.