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In this video tutorial, the speaker discusses writing a press release to promote a nonprofit celebration. The process begins with an introductory paragraph that identifies the organization, its mission, and the specific event being promoted. The speaker emphasizes the importance of clearly describing the company or app in one sentence, followed by the promotional focus of the release. The opening paragraph should culminate in an engaging detail, such as an award received. The speaker provides an example of a subsequent paragraph that mentions a significant recognition: a government-designated day, "Kings Highway Day," named after the oldest continuously used road in America, highlighting its historical significance.