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In this video tutorial, the speaker discusses writing an effective press release for a nonprofit event. The press release should start with an introductory paragraph that briefly outlines the organization’s identity, mission, and the purpose of the announcement. This paragraph should contain concise sentences that introduce the organization or app, followed by details about the event being promoted, and conclude with an interesting highlight, such as an award received. The speaker shares a personal achievement, noting that the government named a day after his film and nonprofit—Kings Highway Day—explaining its significance related to the oldest continuously used road in America.