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In this video tutorial, the speaker discusses writing an effective press release for a nonprofit celebration. The process begins with an introductory paragraph that clearly identifies the organization and its mission. This should be followed by a brief explanation of what the press release is promoting. The speaker emphasizes the importance of including a notable achievement at the end of this paragraph to grab attention. The tutorial highlights a specific example where the nonprofit received recognition, including being honored with a day named after their film by the government, which underscores the significance of the organization's contributions, particularly related to the historical Kings Highway.