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A social media policy is an internal document that guides employee interactions on social media platforms such as Facebook, Instagram, and Twitter. As these platforms grow, they offer companies new ways to connect with potential customers and shape brand identity, but they also present risks, as inappropriate posts can damage a company's reputation. The video will explore the essential components of a strong social media policy, distinguishing it from general social media use. eFORMS, the provider of a comprehensive document database, will provide a customizable social media policy link at the end of the video.