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Alex Berman from Experiment 27 discusses crafting effective partnership emails in this tutorial. He emphasizes the importance of a compelling one-sentence pitch and highlights the need to identify specific competitors or projects relevant to potential partners. Berman explains "docHubing" out, which involves reaching out to agencies with similar or complementary services to generate new business. He uses Shaun Foo's copywriting agency, Speech Silver in Singapore, as a case study of successful outreach. The video concludes with a call to action for viewers to implement these strategies and consider reaching out to those in the industry.
