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This guide for nonprofits covers the essentials of text messaging, outlining its high effectiveness and potential for engaging audiences. Key points include the impressive 99% open rate of text messages, with 90% being read within 15 minutes. The average time to read a message is about 90 seconds, emphasizing the immediacy of this communication method. The guide suggests five specific campaign ideas for organizations to consider and highlights the importance of links, which can yield click-through rates between 5% and 40%. Additionally, it will provide information on various text messaging providers and related costs.