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In this tutorial, Efrain from Gold Level Media discusses an upcoming marketing campaign focused on direct mail. He highlights the importance of understanding the return on investment (ROI) for this campaign. Efrain mentions that, while their costs might be lower due to owning a marketing company, he will still include all expenses for an accurate total. The company has invested in new printing equipment, including a $50,000 printer for producing flyers and business cards, as well as an additional $4,000 device. The goal of the campaign is to generate enough revenue to offset these equipment costs while effectively promoting their services.